{
Who am i?
}
{
Who am i?
}
{
Who am i?
}
Hi, I'm Lea — ‘Lee’… and yes, that’s me on the left 😉
Staff/Lead Product Designer (UI/UX, IC)
Staff/Lead Product Designer (UI/UX, IC)
Staff/Lead Product Designer (UI/UX, IC)
Turning complex problems into simple, joyful experiences — now with AI in the mix.
Turning complex problems into simple, joyful experiences — now with AI in the mix.
UK: UK-based. Open to UK remote/hybrid roles. For the right opportunity, I’d be happy to relocate within the UK after a few months—once we’ve both had a chance to confirm it’s the right fit.
US: Open to US-remote roles. US work-authorised (no sponsorship needed). Can travel occasionally.
UK: UK-based. Open to UK remote/hybrid roles. Relocation within the UK possible after 2–3 months.
US: Open to US-remote roles. US work-authorised (no sponsorship needed). Can travel occasionally.
Enterprise-scale e-commerce • UX architecture • Design systems • Self-service kiosks • Motion & 3D prototyping
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
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Years - UI/UX Lead
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Years - UI/UX Lead
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Years - UI/UX Lead
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Years - Interactive Design
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Years - Interactive Design
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Years - Interactive Design
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$M ROI YOY
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$M ROI YOY
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$M ROI YOY
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Enterprise Brands UI/UX
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Enterprise Brands UI/UX
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Enterprise Brands UI/UX
Brands I worked with over the years
Brands I worked with over the years
Experience
Experience
Staff / Lead Product Designer (UI/UX) — Individual Contributor, Contractor
Staff / Lead Product Designer (UI/UX) — Individual Contributor, Contractor
TBC Corporation, Palm Beach Gardens, FA, September, 2018 — December, 2025 (7 yrs 3 mo)
TBC Corporation, Palm Beach Gardens, FA, September, 2018 — December, 2025 (7 yrs 3 mo)
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Manager, Digital & Motion Design
Manager, Digital & Motion Design
TBC Corporation, Palm Beach Gardens, FA, September, 2011 — July, 2018 (6 yrs 10 mo)
TBC Corporation, Palm Beach Gardens, FA, September, 2011 — July, 2018 (6 yrs 10 mo)
Managed a design team creating website, retail/social promo, and print assets. Co-led the proposal, vendor research, design, and rollout of in-store touchscreens and digital signage across 750+ B2C automotive stores.
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Trained Junior Designers in Interactive media
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Trained Junior Designers in Interactive media
Brand Manager / Creative Director
Brand Manager / Creative Director
Meridian Zero Degrees - Aberdeen, NC, July 2008 — July, 2011 (3 yrs 1 mo)
Meridian Zero Degrees - Aberdeen, NC, July 2008 — July, 2011 (3 yrs 1 mo)
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Branding credited by the VP, Global Sales & Marketing as helping attract and close multi-million-dollar enterprise accounts
Produced interactive Flash kiosk demos (UI/UX + creative) for HP, Walmart, Gap, Husqvarna, and Clear Channel (sales enablement + customer-facing).
Ran Google Ads (AdWords) + Display Network campaigns; supported Google Analytics, SEO, and digital banner advertising.
Designed/coded mzero.com (XHTML/CSS, jQuery, PHP, MySQL) with WordPress blog + CMS back-end.
Created kiosk enclosure concepts in SolidWorks/modo; delivered 3D renders for OEM partners—cited by Sales/partners as “invaluable” in winning high-profile deals.
Branding credited by the VP, Global Sales & Marketing as helping attract and close multi-million-dollar enterprise accounts
Designed/coded mzero.com (XHTML/CSS, jQuery, PHP, MySQL) with WordPress blog + CMS back-end.
Produced interactive Flash kiosk demos (UI/UX + creative) for HP, Walmart, Gap, Husqvarna, and Clear Channel (sales enablement + customer-facing).
Created kiosk enclosure concepts in SolidWorks/modo; delivered 3D renders for OEM partners—cited by Sales/partners as “invaluable” in winning high-profile deals.
Ran Google Ads (AdWords) + Display Network campaigns; supported Google Analytics, SEO, and digital banner advertising.
Senior Flash Designer / Project Manager
Senior Flash Designer / Project Manager
Camber Corporation - Fayetteville, NC, March, 2005 — June, 2008 (3 yrs 4 mo)
Camber Corporation - Fayetteville, NC, March, 2005 — June, 2008 (3 yrs 4 mo)
Developed integrated training solutions for large-budget SCORM compliant military courseware, advanced interactive multimedia applications, gaming and scenario development for John F. Kennedy Special Warfare Center and School (JFKSWCS), and other DoD, US Army clientele..
Project Manager and Liaison with Military Subject Matter Courseware Experts (SMEs) at Ft Bragg
Designed and Built Flash-based interactive/immersive multimedia courseware for military
Lead initiative within our division to show corporate that the rebranding of Camber could be handled in-house rather than outsourcing to a professional firm. My team compiled analysis, market research and a go-to-market strategy resulting in Camber redirecting 300k of marketing dollars in-house to our division
Won company wide competition for a new slogan - “Customer Focused. Employee Driven.” Camber was an employee owned company at the time
Worked with corporate to develop the logo and print collateral for the STOC II proposal package—a $17B omnibus contract supporting U.S. Army simulation, training, and range instrumentation for U.S. and European defense contractors
Project Manager and Liaison with Military Subject Matter Courseware Experts (SMEs) at Ft Bragg
Won company wide competition for a new slogan - “Customer Focused. Employee Driven.” Camber was an employee owned company at the time
Designed and Built Flash-based interactive/immersive multimedia courseware for military
Worked with corporate to develop the logo and print collateral for the STOC II proposal package—a $17B omnibus contract supporting U.S. Army simulation, training, and range instrumentation for U.S. and European defense contractors
Lead initiative within our division to show corporate that the rebranding of Camber could be handled in-house rather than outsourcing to a professional firm. My team compiled analysis, market research and a go-to-market strategy resulting in Camber redirecting 300k of marketing dollars in-house to our division
Creative Director / Creative Director + Co-Owner
Creative Director / Creative Director + Co-Owner
Iconic i.d. / On3Media - NC, April, 2000 — May, 2005 (4 yrs 8 mo)
Iconic i.d. / On3Media - NC, April, 2000 — May, 2005 (4 yrs 8 mo)
Promoted from Art Director in charge of a design team for set projects to Creative Director managing creative team of 10 professionals. Leveraged strategic vision, business acumen and artistic talent to deliver high-impact marketing CD-ROMS, Video, and Print projects. Left after 2.5 years to establish my own Multimedia Agency - on3media where I managed and execute all design related duties within the company. I lead designers & developers, and designed branding, corporate identity, multimedia CD-ROMs, websites, and video, print advertising and marketing collateral.
Work earned multiple awards (CASE, APEX, IABC, Pepperpot, NAGAP) and was featured in Fast Company for early “smart card”/interactive business card innovation.
Signed on and managed clients such as BASF, Reichhold, GlaxoSmithKline, Golden Corral, UNC, and Cary Skin Center, and more.
Owned end-to-end client account management, including project budgeting, design execution, deliverables planning, stakeholder sign-off, and post-project follow-up.
Managed video shoots and post-production editing to facilitate A & B footage for multimedia presentations
Personally filmed business celebrities such as Peter Lynch and Charles Ergen
Designed and produced branding, marketing and sales kit that closed contracts from some of the top Nationaly Ranked MBA Universites
Authored a process guide outlining methodologies for analysis, design, implementation, signoff approval,testing and maintenance of projects
Trained Junior Designers in Interactive media
Signed on and managed clients such as BASF, Reichhold, GlaxoSmithKline, Golden Corral, UNC, and Cary Skin Center, and more.
Designed and produced branding, marketing and sales kit that closed contracts from some of the top Nationaly Ranked MBA Universites
Owned end-to-end client account management, including project budgeting, design execution, deliverables planning, stakeholder sign-off, and post-project follow-up.
Authored a process guide outlining methodologies for analysis, design, implementation, signoff approval,testing and maintenance of projects
Managed video shoots and post-production editing to facilitate A & B footage for multimedia presentations
Trained Junior Designers in Interactive media
Personally filmed business celebrities such as Peter Lynch and Charles Ergen
Core Expertise
Core Expertise
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Additional Design Capabilities
Additional Design Capabilities
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Tools & Platforms (Technical)
Tools & Platforms (Technical)
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Leadership & Ways of Working (Professional)
Leadership & Ways of Working (Professional)
Product Design Leadership — UX direction, quality bar, design critiques
Stakeholder & Cross-functional Leadership — align product/eng/business, communicate tradeoffs clearly
Team Leadership & Coaching — mentoring, feedback, growing design maturity
Design Ops — process, rituals, documentation, system adoption
Strengths (Personal Qualities)
Strengths (Personal Qualities)
Creative, detail-oriented, and user-centered; balances craft with outcomes
Clear communicator—translates research and constraints into focused design decisions
Collaborative, positive partner across product, engineering, and research
Comfortable running end-to-end research and usability testing
Stays current with design and technology trends; enjoys evolving systems and modern interaction patterns
Interests
Interests
Reading, especially science fiction and design literature.
Industrial Product Design
{
Either Principle Designer/Author or Creative Director
}
{
Either Principle Designer/Author or Creative Director
}
{
Either Principle Designer/Author or Creative Director
}
Honors and Awards
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Professional Certifications
With years of experience designing UI for touchscreen products, websites, top U.S. universities, and Special Forces teams, I’ve also earned Human Factors International’s Certified Usability Analyst (CUA)™—strengthening my user-centered approach to research and usability testing.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Cerfifications
Cerfifications
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Certified Usability Analyst - CUA,
User Experience Foundations - Core principles & behavioural insights
User-Centered Analysis & Conceptual Design - Research, personas, & product vision
Science & Art of Effective Design - interface, navigation & interactive design
Practical Usability Testing - Validation methods & analysis
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Certified Usability Analyst - CUA,
User Experience Foundations - Core principles & behavioural insights
User-Centered Analysis & Conceptual Design - Research, personas, & product vision
Science & Art of Effective Design - interface, navigation & interactive design
Practical Usability Testing - Validation methods & analysis
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Education
Education
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Client Portfolio List
Corporate
Hewlett Packard
Husqvarna
Mellon Bank
GlaxoSmithKline
Reebok
Brine
BASF
Rechhold
Golden Corral
Walmart
Clear Channel
Education
UNC Chapel Hill
Boston College
Wake Forest University
University of Washington
Georgetown MBA
Owen@Vanderbilt University
Washington State University
Philadelphia College of Osteopathic Medicine
North & South Eastern University
University of North Dakota
Healthcare
Roche
Regent Medical
Captek
Cary Skin Center
Automotive (Ecomm)
TBC Corporation
Big O Tires
Tire Kingdom / NTB
Tire America
TreadXpress
NTW
{
Get in touch
}
Let’s shape what’s next.
Lea Wenban
Senior/Principle Product Designer (UI/UX)
I build robust enterprise experiences—design systems, end-to-end journeys, and clean UI that goes from concept to launch without drama.
That said, I’m a real person who’s easy to work with, keeps ego in check, and loves constructive critique (bring it on!).
Coffee’s on me (virtually) — drop me a line.
{
Who am i?
}
{
Who am i?
}
{
Who am i?
}
Hi, I'm Lea — ‘Lee’… and yes, that’s me on the left 😉
Staff/Lead Product Designer (UI/UX, IC)
Staff/Lead Product Designer (UI/UX, IC)
Staff/Lead Product Designer (UI/UX, IC)
Turning complex problems into simple, joyful experiences — now with AI in the mix.
Turning complex problems into simple, joyful experiences — now with AI in the mix.
UK: UK-based. Open to UK remote/hybrid roles. For the right opportunity, I’d be happy to relocate within the UK after a few months—once we’ve both had a chance to confirm it’s the right fit.
US: Open to US-remote roles. US work-authorised (no sponsorship needed). Can travel occasionally.
UK: UK-based. Open to UK remote/hybrid roles. Relocation within the UK possible after 2–3 months.
US: Open to US-remote roles. US work-authorised (no sponsorship needed). Can travel occasionally.
Enterprise-scale e-commerce • UX architecture • Design systems • Self-service kiosks • Motion & 3D prototyping
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
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Brands I worked with over the years
Brands I worked with over the years
Experience
Experience
Staff / Lead Product Designer (UI/UX) — Individual Contributor, Contractor
Staff / Lead Product Designer (UI/UX) — Individual Contributor, Contractor
TBC Corporation, Palm Beach Gardens, FA, September, 2018 — December, 2025 (7 yrs 3 mo)
TBC Corporation, Palm Beach Gardens, FA, September, 2018 — December, 2025 (7 yrs 3 mo)
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Manager, Digital & Motion Design
Manager, Digital & Motion Design
TBC Corporation, Palm Beach Gardens, FA, September, 2011 — July, 2018 (6 yrs 10 mo)
TBC Corporation, Palm Beach Gardens, FA, September, 2011 — July, 2018 (6 yrs 10 mo)
Managed a design team creating website, retail/social promo, and print assets. Co-led the proposal, vendor research, design, and rollout of in-store touchscreens and digital signage across 750+ B2C automotive stores.
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Trained Junior Designers in Interactive media
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Trained Junior Designers in Interactive media
Brand Manager / Creative Director
Brand Manager / Creative Director
Meridian Zero Degrees - Aberdeen, NC, July 2008 — July, 2011 (3 yrs 1 mo)
Meridian Zero Degrees - Aberdeen, NC, July 2008 — July, 2011 (3 yrs 1 mo)
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Branding credited by the VP, Global Sales & Marketing as helping attract and close multi-million-dollar enterprise accounts
Produced interactive Flash kiosk demos (UI/UX + creative) for HP, Walmart, Gap, Husqvarna, and Clear Channel (sales enablement + customer-facing).
Ran Google Ads (AdWords) + Display Network campaigns; supported Google Analytics, SEO, and digital banner advertising.
Designed/coded mzero.com (XHTML/CSS, jQuery, PHP, MySQL) with WordPress blog + CMS back-end.
Created kiosk enclosure concepts in SolidWorks/modo; delivered 3D renders for OEM partners—cited by Sales/partners as “invaluable” in winning high-profile deals.
Branding credited by the VP, Global Sales & Marketing as helping attract and close multi-million-dollar enterprise accounts
Designed/coded mzero.com (XHTML/CSS, jQuery, PHP, MySQL) with WordPress blog + CMS back-end.
Produced interactive Flash kiosk demos (UI/UX + creative) for HP, Walmart, Gap, Husqvarna, and Clear Channel (sales enablement + customer-facing).
Created kiosk enclosure concepts in SolidWorks/modo; delivered 3D renders for OEM partners—cited by Sales/partners as “invaluable” in winning high-profile deals.
Ran Google Ads (AdWords) + Display Network campaigns; supported Google Analytics, SEO, and digital banner advertising.
Senior Flash Designer / Project Manager
Senior Flash Designer / Project Manager
Camber Corporation - Fayetteville, NC, March, 2005 — June, 2008 (3 yrs 4 mo)
Camber Corporation - Fayetteville, NC, March, 2005 — June, 2008 (3 yrs 4 mo)
Developed integrated training solutions for large-budget SCORM compliant military courseware, advanced interactive multimedia applications, gaming and scenario development for John F. Kennedy Special Warfare Center and School (JFKSWCS), and other DoD, US Army clientele..
Project Manager and Liaison with Military Subject Matter Courseware Experts (SMEs) at Ft Bragg
Designed and Built Flash-based interactive/immersive multimedia courseware for military
Lead initiative within our division to show corporate that the rebranding of Camber could be handled in-house rather than outsourcing to a professional firm. My team compiled analysis, market research and a go-to-market strategy resulting in Camber redirecting 300k of marketing dollars in-house to our division
Won company wide competition for a new slogan - “Customer Focused. Employee Driven.” Camber was an employee owned company at the time
Worked with corporate to develop the logo and print collateral for the STOC II proposal package—a $17B omnibus contract supporting U.S. Army simulation, training, and range instrumentation for U.S. and European defense contractors
Project Manager and Liaison with Military Subject Matter Courseware Experts (SMEs) at Ft Bragg
Won company wide competition for a new slogan - “Customer Focused. Employee Driven.” Camber was an employee owned company at the time
Designed and Built Flash-based interactive/immersive multimedia courseware for military
Worked with corporate to develop the logo and print collateral for the STOC II proposal package—a $17B omnibus contract supporting U.S. Army simulation, training, and range instrumentation for U.S. and European defense contractors
Lead initiative within our division to show corporate that the rebranding of Camber could be handled in-house rather than outsourcing to a professional firm. My team compiled analysis, market research and a go-to-market strategy resulting in Camber redirecting 300k of marketing dollars in-house to our division
Creative Director / Creative Director + Co-Owner
Creative Director / Creative Director + Co-Owner
Iconic i.d. / On3Media - NC, April, 2000 — May, 2005 (4 yrs 8 mo)
Iconic i.d. / On3Media - NC, April, 2000 — May, 2005 (4 yrs 8 mo)
Promoted from Art Director in charge of a design team for set projects to Creative Director managing creative team of 10 professionals. Leveraged strategic vision, business acumen and artistic talent to deliver high-impact marketing CD-ROMS, Video, and Print projects. Left after 2.5 years to establish my own Multimedia Agency - on3media where I managed and execute all design related duties within the company. I lead designers & developers, and designed branding, corporate identity, multimedia CD-ROMs, websites, and video, print advertising and marketing collateral.
Work earned multiple awards (CASE, APEX, IABC, Pepperpot, NAGAP) and was featured in Fast Company for early “smart card”/interactive business card innovation.
Signed on and managed clients such as BASF, Reichhold, GlaxoSmithKline, Golden Corral, UNC, and Cary Skin Center, and more.
Owned end-to-end client account management, including project budgeting, design execution, deliverables planning, stakeholder sign-off, and post-project follow-up.
Managed video shoots and post-production editing to facilitate A & B footage for multimedia presentations
Personally filmed business celebrities such as Peter Lynch and Charles Ergen
Designed and produced branding, marketing and sales kit that closed contracts from some of the top Nationaly Ranked MBA Universites
Authored a process guide outlining methodologies for analysis, design, implementation, signoff approval,testing and maintenance of projects
Trained Junior Designers in Interactive media
Signed on and managed clients such as BASF, Reichhold, GlaxoSmithKline, Golden Corral, UNC, and Cary Skin Center, and more.
Designed and produced branding, marketing and sales kit that closed contracts from some of the top Nationaly Ranked MBA Universites
Owned end-to-end client account management, including project budgeting, design execution, deliverables planning, stakeholder sign-off, and post-project follow-up.
Authored a process guide outlining methodologies for analysis, design, implementation, signoff approval,testing and maintenance of projects
Managed video shoots and post-production editing to facilitate A & B footage for multimedia presentations
Trained Junior Designers in Interactive media
Personally filmed business celebrities such as Peter Lynch and Charles Ergen
Core Expertise
Core Expertise
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Additional Design Capabilities
Additional Design Capabilities
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Tools & Platforms (Technical)
Tools & Platforms (Technical)
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Leadership & Ways of Working (Professional)
Leadership & Ways of Working (Professional)
Product Design Leadership — UX direction, quality bar, design critiques
Stakeholder & Cross-functional Leadership — align product/eng/business, communicate tradeoffs clearly
Team Leadership & Coaching — mentoring, feedback, growing design maturity
Design Ops — process, rituals, documentation, system adoption
Strengths (Personal Qualities)
Strengths (Personal Qualities)
Creative, detail-oriented, and user-centered; balances craft with outcomes
Clear communicator—translates research and constraints into focused design decisions
Collaborative, positive partner across product, engineering, and research
Comfortable running end-to-end research and usability testing
Stays current with design and technology trends; enjoys evolving systems and modern interaction patterns
Interests
Interests
Reading, especially science fiction and design literature.
Industrial Product Design
{
Either Principle Designer/Author or Creative Director
}
{
Either Principle Designer/Author or Creative Director
}
{
Either Principle Designer/Author or Creative Director
}
Honors and Awards
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Professional Certifications
With years of experience designing UI for touchscreen products, websites, top U.S. universities, and Special Forces teams, I’ve also earned Human Factors International’s Certified Usability Analyst (CUA)™—strengthening my user-centered approach to research and usability testing.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Cerfifications
Cerfifications
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Certified Usability Analyst - CUA,
User Experience Foundations - Core principles & behavioural insights
User-Centered Analysis & Conceptual Design - Research, personas, & product vision
Science & Art of Effective Design - interface, navigation & interactive design
Practical Usability Testing - Validation methods & analysis
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Certified Usability Analyst - CUA,
User Experience Foundations - Core principles & behavioural insights
User-Centered Analysis & Conceptual Design - Research, personas, & product vision
Science & Art of Effective Design - interface, navigation & interactive design
Practical Usability Testing - Validation methods & analysis
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Education
Education
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Client Portfolio List
Corporate
Hewlett Packard
Husqvarna
Mellon Bank
GlaxoSmithKline
Reebok
Brine
BASF
Rechhold
Golden Corral
Walmart
Clear Channel
Education
UNC Chapel Hill
Boston College
Wake Forest University
University of Washington
Georgetown MBA
Owen@Vanderbilt University
Washington State University
Philadelphia College of Osteopathic Medicine
North & South Eastern University
University of North Dakota
Healthcare
Roche
Regent Medical
Captek
Cary Skin Center
Automotive (Ecomm)
TBC Corporation
Big O Tires
Tire Kingdom / NTB
Tire America
TreadXpress
NTW
{
Get in touch
}
Let’s shape what’s next.
Lea Wenban
Senior/Principle Product Designer (UI/UX)
I build robust enterprise experiences—design systems, end-to-end journeys, and clean UI that goes from concept to launch without drama.
That said, I’m a real person who’s easy to work with, keeps ego in check, and loves constructive critique (bring it on!).
Coffee’s on me (virtually) — drop me a line.
{
Who am i?
}
{
Who am i?
}
{
Who am i?
}
Hi, I'm Lea — ‘Lee’… and yes, that’s me on the left 😉
Staff/Lead Product Designer (UI/UX, IC)
Staff/Lead Product Designer (UI/UX, IC)
Staff/Lead Product Designer (UI/UX, IC)
Turning complex problems into simple, joyful experiences — now with AI in the mix.
Turning complex problems into simple, joyful experiences — now with AI in the mix.
UK: UK-based. Open to UK remote/hybrid roles. For the right opportunity, I’d be happy to relocate within the UK after a few months—once we’ve both had a chance to confirm it’s the right fit.
US: Open to US-remote roles. US work-authorised (no sponsorship needed). Can travel occasionally.
UK: UK-based. Open to UK remote/hybrid roles. Relocation within the UK possible after 2–3 months.
US: Open to US-remote roles. US work-authorised (no sponsorship needed). Can travel occasionally.
Enterprise-scale e-commerce • UX architecture • Design systems • Self-service kiosks • Motion & 3D prototyping
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
I’m UK-based, with three decades shipping human-centred products across digital and physical touchpoints.
Most recently, I worked with TBC Corporation. I started on-site in Florida, including as Manager, Digital and Motion Design. For the past 7+ years, I have worked remotely as a Staff / Lead (IC) UI/UX Designer.
It was a genuinely rewarding chapter: a great company, and an even better team — collaborative, supportive, and fun to build with. Following a strategic shift, TBC has ended all contractor engagements, so I’m now exploring my next role.
Recent scope: I’ve been a shared Staff-level UI/UX partner across multiple products: Big O Tires franchise e-commerce, the Big O Tires franchisee CMS, and TBC Brands’ B2B wholesale platforms (TreadXpress and NTW). I’ve also led concept-to-launch corporate sites when needed, including TBCCorp.com (plus other brand and business sites).
My style is research - and data-driven—testing, usability validation, analytics, and accessible design systems that help teams move faster.
I also use AI tools (ChatGPT, Claude, Figma Make, UX Pilot) to accelerate exploration and iteration. Collaborative at heart—great ideas thrive together.
When I’m not designing screens, I’m usually travelling and hiking, exploring industrial product design with my boy, or keeping an eye on emerging tech (including crypto).
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
Skills: Product Design (UI/UX, flows) · Enterprise UX · UX Architecture · Design Systems · Research & Insights · User Testing · Prototyping & Validation · Accessible Design (WCAG)
Also: Visual + Multimedia · Print/Packaging · Light 3D + Industrial Prototyping
Tools: Figma (FigJam) · Axure RP · Miro · Jira · Userlytics · FullStory · Adobe CC · CAD/3D
AI workflow: ChatGPT · Claude · Figma Make · UX Pilot (used to accelerate exploration, synthesis, and iteration)
And: Fast learner · adaptable · thrives in new tools and evolving environments
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Years - UI/UX Lead
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Years - UI/UX Lead
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Years - UI/UX Lead
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Years - Interactive Design
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Years - Interactive Design
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Years - Interactive Design
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$M ROI YOY
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$M ROI YOY
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$M ROI YOY
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Enterprise Brands UI/UX
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Enterprise Brands UI/UX
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Enterprise Brands UI/UX
Brands I worked with over the years
Brands I worked with over the years
Experience
Experience
Staff / Lead Product Designer (UI/UX) — Individual Contributor, Contractor
Staff / Lead Product Designer (UI/UX) — Individual Contributor, Contractor
TBC Corporation, Palm Beach Gardens, FA, September, 2018 — December, 2025 (7 yrs 3 mo)
TBC Corporation, Palm Beach Gardens, FA, September, 2018 — December, 2025 (7 yrs 3 mo)
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Improved conversions by optimizing retail/franchise appointment funnels; simplified decision paths and drove users to high-performing Quick Appointment flow. Conversion: +12.9% YoY vs 2023 | Revenue: $10–15M estimated annual lift for franchise sites only (Analytics model). Comparable UX changes+ shipped on company-owned sites, which historically converted higher than franchise; the true upside was likely larger, but couldn’t be quantified post-sale.
Redesigned homepage YMME into a prioritized CTA stack; introduced full-page YMME modal for stronger vehicle/tire lookup UX.
Significant lift achieved during pilot-to-production rollout (A/B metric unavailable after transition).
Developed exit-intent modal strategy for cart and returning customers (partial rollout).
Conversion: +9–10% lift (pilot/A–B) | Revenue: N/A
Regional promotion funnel updates (high-organic entry pages): elevated CTA prominence and optimized entry → store → conversion paths.
Conversion: +27% (May 6–Nov 30, 2025, vs prior period) | Revenue: $3-6M forecasted annual lift (Analytics model).
Led end-to-end UI/UX design (discovery → hi-fi) for wholesale platforms TreadXpress. Collaborated on new enterprise integrated platform; delivered research, IA, wires, visuals, prototype and UT FigJam strategy board (Omni ~80% complete, in stakeholder/power-user validation).
Built a scalable Figma design system that integrated the agency’s new brand direction, delivering updated brand components to support the Big O Tires rebrand.
Collaborated with Marketing & Analytics to optimize conversion funnels using FullStory session replays to pinpoint friction, drop-offs, and usability issues.
Created interactive Figma prototypes to accelerate alignment, workshops, and validation—reducing rework and speeding decisions.
Partnered with engineering on feasibility and edge cases; delivered annotated specs, tokens, and handoff assets; supported QA through launch.
Championed accessibility and inclusive design (WCAG/ARIA considerations), partnering with dev/QA to validate experiences.
Conducted iterative user research and usability testing to drive conversion-focused ecommerce UX.
Designed enterprise-grade UX for roles/permissions, account hierarchies, vast catalogs, pricing rules, and workflows—balancing usability with business constraints.
Delivered pipeline of conversion optimizations (OTP flows, inventory-smart purchasing, PLP improvements, incentives, homepage/funnel redesigns for SEO + UX).
Manager, Digital & Motion Design
Manager, Digital & Motion Design
TBC Corporation, Palm Beach Gardens, FA, September, 2011 — July, 2018 (6 yrs 10 mo)
TBC Corporation, Palm Beach Gardens, FA, September, 2011 — July, 2018 (6 yrs 10 mo)
Managed a design team creating website, retail/social promo, and print assets. Co-led the proposal, vendor research, design, and rollout of in-store touchscreens and digital signage across 750+ B2C automotive stores.
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Trained Junior Designers in Interactive media
Led an in-house initiative to design and pitch TBC Brands magazine ad campaigns for Tire Business and Modern Tire Dealer, securing budget previously allocated to an external agency and delivering significant savings versus typical agency campaign fees—a major win for our creative team.
Managed Design / updates for in-store digital signage and touchscreen marketing kiosks
Co-led the rollout of in-store digital signage—supporting vendor selection and integration—and served as creative lead for designing and publishing multimedia menu boards and customer-facing touchscreens. Delivered long-term ROI by enabling instant promo/pricing updates across stores and reducing ongoing print production and distribution costs.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Built a template-driven banner system in Illustrator (single master artboard → all sizes/copy), cutting production from 2–3+ days to ~4–6 hours and delivering six-figure cost savings over 3+ years of use.
Trained Junior Designers in Interactive media
Brand Manager / Creative Director
Brand Manager / Creative Director
Meridian Zero Degrees - Aberdeen, NC, July 2008 — July, 2011 (3 yrs 1 mo)
Meridian Zero Degrees - Aberdeen, NC, July 2008 — July, 2011 (3 yrs 1 mo)
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Led a full company rebrand (C-suite directive) from Meridian Kiosks → Meridian Zero Degrees, delivering the identity system and launch rollout in 4 months. Owned creative direction and production across logo/visual identity, brand standards/style guide, and key touchpoints: marketing collateral (launch book, business cards, letterhead), product branding (kiosk wraps), promo kits (bottles, apparel), trade show signage, and print + digital ads. Designed and built mzero.com (PHP + WordPress CMS) and UI/UX for brand-aligned touchscreen demo experiences.
Recognition: Meridian Zero Degrees Brand Launch / Promotional Kit —
Bronze American Advertising Award (ADDY), AAF Triangle (Raleigh–Durham, NC).
Branding credited by the VP, Global Sales & Marketing as helping attract and close multi-million-dollar enterprise accounts
Produced interactive Flash kiosk demos (UI/UX + creative) for HP, Walmart, Gap, Husqvarna, and Clear Channel (sales enablement + customer-facing).
Ran Google Ads (AdWords) + Display Network campaigns; supported Google Analytics, SEO, and digital banner advertising.
Designed/coded mzero.com (XHTML/CSS, jQuery, PHP, MySQL) with WordPress blog + CMS back-end.
Created kiosk enclosure concepts in SolidWorks/modo; delivered 3D renders for OEM partners—cited by Sales/partners as “invaluable” in winning high-profile deals.
Branding credited by the VP, Global Sales & Marketing as helping attract and close multi-million-dollar enterprise accounts
Designed/coded mzero.com (XHTML/CSS, jQuery, PHP, MySQL) with WordPress blog + CMS back-end.
Produced interactive Flash kiosk demos (UI/UX + creative) for HP, Walmart, Gap, Husqvarna, and Clear Channel (sales enablement + customer-facing).
Created kiosk enclosure concepts in SolidWorks/modo; delivered 3D renders for OEM partners—cited by Sales/partners as “invaluable” in winning high-profile deals.
Ran Google Ads (AdWords) + Display Network campaigns; supported Google Analytics, SEO, and digital banner advertising.
Senior Flash Designer / Project Manager
Senior Flash Designer / Project Manager
Camber Corporation - Fayetteville, NC, March, 2005 — June, 2008 (3 yrs 4 mo)
Camber Corporation - Fayetteville, NC, March, 2005 — June, 2008 (3 yrs 4 mo)
Developed integrated training solutions for large-budget SCORM compliant military courseware, advanced interactive multimedia applications, gaming and scenario development for John F. Kennedy Special Warfare Center and School (JFKSWCS), and other DoD, US Army clientele..
Project Manager and Liaison with Military Subject Matter Courseware Experts (SMEs) at Ft Bragg
Designed and Built Flash-based interactive/immersive multimedia courseware for military
Lead initiative within our division to show corporate that the rebranding of Camber could be handled in-house rather than outsourcing to a professional firm. My team compiled analysis, market research and a go-to-market strategy resulting in Camber redirecting 300k of marketing dollars in-house to our division
Won company wide competition for a new slogan - “Customer Focused. Employee Driven.” Camber was an employee owned company at the time
Worked with corporate to develop the logo and print collateral for the STOC II proposal package—a $17B omnibus contract supporting U.S. Army simulation, training, and range instrumentation for U.S. and European defense contractors
Project Manager and Liaison with Military Subject Matter Courseware Experts (SMEs) at Ft Bragg
Won company wide competition for a new slogan - “Customer Focused. Employee Driven.” Camber was an employee owned company at the time
Designed and Built Flash-based interactive/immersive multimedia courseware for military
Worked with corporate to develop the logo and print collateral for the STOC II proposal package—a $17B omnibus contract supporting U.S. Army simulation, training, and range instrumentation for U.S. and European defense contractors
Lead initiative within our division to show corporate that the rebranding of Camber could be handled in-house rather than outsourcing to a professional firm. My team compiled analysis, market research and a go-to-market strategy resulting in Camber redirecting 300k of marketing dollars in-house to our division
Creative Director / Creative Director + Co-Owner
Creative Director / Creative Director + Co-Owner
Iconic i.d. / On3Media - NC, April, 2000 — May, 2005 (4 yrs 8 mo)
Iconic i.d. / On3Media - NC, April, 2000 — May, 2005 (4 yrs 8 mo)
Promoted from Art Director in charge of a design team for set projects to Creative Director managing creative team of 10 professionals. Leveraged strategic vision, business acumen and artistic talent to deliver high-impact marketing CD-ROMS, Video, and Print projects. Left after 2.5 years to establish my own Multimedia Agency - on3media where I managed and execute all design related duties within the company. I lead designers & developers, and designed branding, corporate identity, multimedia CD-ROMs, websites, and video, print advertising and marketing collateral.
Work earned multiple awards (CASE, APEX, IABC, Pepperpot, NAGAP) and was featured in Fast Company for early “smart card”/interactive business card innovation.
Signed on and managed clients such as BASF, Reichhold, GlaxoSmithKline, Golden Corral, UNC, and Cary Skin Center, and more.
Owned end-to-end client account management, including project budgeting, design execution, deliverables planning, stakeholder sign-off, and post-project follow-up.
Managed video shoots and post-production editing to facilitate A & B footage for multimedia presentations
Personally filmed business celebrities such as Peter Lynch and Charles Ergen
Designed and produced branding, marketing and sales kit that closed contracts from some of the top Nationaly Ranked MBA Universites
Authored a process guide outlining methodologies for analysis, design, implementation, signoff approval,testing and maintenance of projects
Trained Junior Designers in Interactive media
Signed on and managed clients such as BASF, Reichhold, GlaxoSmithKline, Golden Corral, UNC, and Cary Skin Center, and more.
Designed and produced branding, marketing and sales kit that closed contracts from some of the top Nationaly Ranked MBA Universites
Owned end-to-end client account management, including project budgeting, design execution, deliverables planning, stakeholder sign-off, and post-project follow-up.
Authored a process guide outlining methodologies for analysis, design, implementation, signoff approval,testing and maintenance of projects
Managed video shoots and post-production editing to facilitate A & B footage for multimedia presentations
Trained Junior Designers in Interactive media
Personally filmed business celebrities such as Peter Lynch and Charles Ergen
Core Expertise
Core Expertise
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Product Design (UI/UX) — interaction design, IA, user flows, end-to-end experience design
Enterprise UX — complex workflows, roles/permissions, scalability, consistency
Design Systems — component libraries, patterns, guidelines, governance
Research, Testing & Insights — discovery research, usability testing, synthesis, analytics-informed design
Prototyping & Validation — rapid iteration, concept testing, high-fidelity prototypes
Additional Design Capabilities
Additional Design Capabilities
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Visual, Motion & Multimedia — brand-aligned UI, visual storytelling, motion-informed interactions, video production + post-editing, and After Effects motion graphics
Print & Packaging — print-ready layouts, production considerations
3D / Physical Prototyping (light industrial) — early concepting and prototyping for form/fit
Tools & Platforms (Technical)
Tools & Platforms (Technical)
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Design & Prototyping: Figma, FigJam, Axure RP (advanced prototyping)
Visual: Adobe Creative Cloud
Research & Analytics: Userlytics (remote testing), FullStory (analytics/session replay)
Delivery & Collaboration: Jira (Agile team collaboration)
Web: WordPress, HTML/CSS
3D / Prototyping: Fusion 360, Blender
Motion/Interaction (where relevant): Micro-interactions, UI transitions, animated states, prototype-like interaction behaviors.
Leadership & Ways of Working (Professional)
Leadership & Ways of Working (Professional)
Product Design Leadership — UX direction, quality bar, design critiques
Stakeholder & Cross-functional Leadership — align product/eng/business, communicate tradeoffs clearly
Team Leadership & Coaching — mentoring, feedback, growing design maturity
Design Ops — process, rituals, documentation, system adoption
Strengths (Personal Qualities)
Strengths (Personal Qualities)
Creative, detail-oriented, and user-centered; balances craft with outcomes
Clear communicator—translates research and constraints into focused design decisions
Collaborative, positive partner across product, engineering, and research
Comfortable running end-to-end research and usability testing
Stays current with design and technology trends; enjoys evolving systems and modern interaction patterns
Interests
Interests
Reading, especially science fiction and design literature.
Industrial Product Design
{
Either Principle Designer/Author or Creative Director
}
{
Either Principle Designer/Author or Creative Director
}
{
Either Principle Designer/Author or Creative Director
}
Honors and Awards
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Bronze ADDY Award
Meridian Zero Degrees - Brand Launch / Promotional Kit
2011
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Philly Pepperpot Awards
Honorable Mention - PCOM Marketing CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
Award Publication Excellence (APEX)
Philadelphia College of Osteopathic Medicine - CD-Rom
2003
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Award for Promotional Excellence” in NAGAP Awards Competition
Kirksville College of Osteopathic Medicine Marketing CD-ROM
2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
“Gold Award from CASE.” v1 / Silver V2
Washington State University Marketing CD-ROM
2001/2002
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Featured in Fast Company Magazine
January 12, 2000 Senior editor Ron Lieber reports from the future this month in Fast Company Magazine on smart business cards. The article, titled “Smart Cards”, features six unique business cards including the CD-Rom. I created and produced while at 2Ki for Dr. Tom Hill, co-author of “Chicken Soup for the Entrepreneurial Soul” and author of “Living at the Summit”
2000
Award Years
Professional Certifications
With years of experience designing UI for touchscreen products, websites, top U.S. universities, and Special Forces teams, I’ve also earned Human Factors International’s Certified Usability Analyst (CUA)™—strengthening my user-centered approach to research and usability testing.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.
Cerfifications
Cerfifications
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Certified Usability Analyst - CUA,
User Experience Foundations - Core principles & behavioural insights
User-Centered Analysis & Conceptual Design - Research, personas, & product vision
Science & Art of Effective Design - interface, navigation & interactive design
Practical Usability Testing - Validation methods & analysis
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Certified Usability Analyst - CUA,
User Experience Foundations - Core principles & behavioural insights
User-Centered Analysis & Conceptual Design - Research, personas, & product vision
Science & Art of Effective Design - interface, navigation & interactive design
Practical Usability Testing - Validation methods & analysis
CITY & GUILDS COURSES (United Kingdom)
Management & Leadership Program
Project Management & Team Development Program
Education
Education
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Associates Degree in Advertising and Graphic Design (2-year Degree)
Fayetteville Technical Community College, NC. Self-financed full-time student maintaining full-time job. Graduated: 3.8 GPA.
Visual design fundamentals: composition, hierarchy, grid/layout
Typography: type selection, spacing, and layout applications
Advertising design: branding/logos, print ads, posters, publication layouts
Digital production / desktop publishing: computer-based design workflows & presentation
Photography & imaging: photography fundamentals and image editing/manipulation
Degree in Computers & Computing — Crawley College (UK) (2-Year Degree)
COBOL, C/C++
Programming fundamentals
Systems operations & management
Interaction design (UI)
Client Portfolio List
Corporate
Hewlett Packard
Husqvarna
Mellon Bank
GlaxoSmithKline
Reebok
Brine
BASF
Rechhold
Golden Corral
Walmart
Clear Channel
Education
UNC Chapel Hill
Boston College
Wake Forest University
University of Washington
Georgetown MBA
Owen@Vanderbilt University
Washington State University
Philadelphia College of Osteopathic Medicine
North & South Eastern University
University of North Dakota
Healthcare
Roche
Regent Medical
Captek
Cary Skin Center
Automotive (Ecomm)
TBC Corporation
Big O Tires
Tire Kingdom / NTB
Tire America
TreadXpress
NTW
{
Get in touch
}
Let’s shape what’s next.
Lea Wenban
Senior/Principle Product Designer (UI/UX)
I build robust enterprise experiences—design systems, end-to-end journeys, and clean UI that goes from concept to launch without drama.
That said, I’m a real person who’s easy to work with, keeps ego in check, and loves constructive critique (bring it on!).
Coffee’s on me (virtually) — drop me a line.